Static Ad Builder

GOAL OF THIS MODULEBUILD, LAUNCH, AND OPTIMIZE PAID CAMPAIGNS THAT GENERATE QUALIFIED BOOKED CALLS OR TRIAL SIGNUPS AT SCALE, USING A PROVEN CREATIVE STRUCTURE, CUSTOM METRICS (LIKE CPQBC), AND A REPEATABLE TESTING SYSTEM.LESSON 1: PAID ADS SYSTEM OVERVIEWHOW PAID ADS ACTUALLY WORKYOU’RE NOT LOSING MONEY — YOU’RE BUYING DATA.TEST 10 CREATIVES, 9 FLOP, 1 WINS.IF YOU’VE SOLD TO 5+ PEOPLE, THE OFFER WORKS. PAID ADS ARE ABOUT MATCHING MESSAGE TO MARKET.SAASLAUNCH METRICS DICTIONARYCPA: COST PER ACQUISITIONCPL: COST PER LEAD ( THIS METRIC DOESN’T MATTER ) WE ONLY CARE FOR QUALIFIED LEADSCPQL: COST PER QUALIFIED LEADCPBC: COST PER BOOKED CALL (IGNORE)CPQBC: COST PER QUALIFIED BOOKED CALL = PRIMARY KPICARELM: LEAD MAGNETBURN BUDGET: $500–$3,000 (USED FOR TESTING, NOT INSTANT ROI)LESSON 2: AD FUNNEL TYPES & WHEN TO USE EACHFUNNEL TYPEUSE CASESPEED TO REVENUEBUDGET REQUIREDBOOK A CALL (BAC)DIRECT OFFERFASTLOWLEAD MAGNET (CARELM)WARM-UP FUNNELSLOWMEDIUMDTR (DIRECT TO TRIAL)PRODUCT-LED ACQUISITIONMEDIUMLOWFULL CYCLE (LM + BAC)SCALING + RETARGETINGSLOW/COMPOUNDINGHIGHTHIS MODULE FOCUSES ON BOOK A CALL CAMPAIGNS (DIRECT OFFER FUNNEL)GREAT — BASED ON YOUR SETUP, HERE ARE CAMPAIGN SETTINGS FOR EACH FUNNEL TYPE CLEANLY ADDED TO THE CURRENT MODULE STRUCTURE:CAMPAIGN SETTINGS BY FUNNEL TYPE1. DIRECT OFFER FUNNEL (BOOK A CALL) ( BOF )GOAL: BOOK QUALIFIED CALLS QUICKLY USING A DIRECT OFFER CAMPAIGN NAME: {OFFER} – DIRECT OFFER – TESTINGTARGETING: BROAD + INTEREST STACK < ( NOT SURE HOW TO SET IT UP? CHECK DIRECT OFFER FUNNEL ) BUDGET: $50/DAY OR $1,500/MONTH USDAD SETS: 2 MINIMUMCREATIVES PER AD SET: 3OPTIMIZATION EVENT: SCHEDULE OR LEAD OR PURCHASECBO: OFF (ABO STRUCTURE)CTA: SWIPE UP AND CLICK THE LEARN MORE BUTTON AND THEN BOOK A CALLUSE WHEN: YOU HAVE A STRONG VSL OR OFFER THAT CONVERTS WARM AND PRE-QUALIFIED TRAFFIC2. FREE VALUE FUNNEL (LEAD MAGNET) ( TOF )GOAL: CAPTURE LEADS USING A LEAD MAGNET, WARM UP AUDIENCE FOR NURTURE + RETARGETING CAMPAIGN NAME: {OFFER} – FREE VALUE – LEAD MAGNETTARGETING: BROAD + INTEREST STACKBUDGET: $50–$100/DAYAD SETS: 3–5 LLA, INTERST, BROAD, INTEREST ETC..CREATIVES PER AD SET: 2–3OPTIMIZATION EVENT: LEAD OR VIEW CONTENTCBO: OFFCTA: DOWNLOAD RESOURCE OR OPT-INUSE WHEN: YOU WANT LONG-TERM NURTURE LEADS AND ARE WILLING TO DELAY ROI IN EXCHANGE FOR CHEAPER CPAS3. FULL MARKETING CYCLE FUNNEL (TOF, MOF, BOF)GOAL: BUILD AWARENESS, WARM UP LEADS, THEN CLOSE USING RETARGETINGTOP OF FUNNEL (TOF)CAMPAIGN NAME: {OFFER} – AWARENESS – TOF CONTENTTARGETING: BROAD INTERESTS, AWARENESS-LEVEL AUDIENCESBUDGET: $50–$100/DAYAD SETS: 5+CREATIVES: 1 PER AD SET (HIGH-VOLUME TEST)OPTIMIZATION EVENT: VIEW CONTENTCTA: WATCH VIDEO OR READ RESOURCECBO: OFFUSE: USE STORY-BASED, UGC, OR FOUNDER-LED “AHA MOMENT” ADSMIDDLE OF FUNNEL (MOF)CAMPAIGN NAME: {OFFER} – LEAD CAMPAIGN – MOF LEADSTARGETING: CUSTOM AUDIENCES (ENGAGED VIDEO VIEWERS, WEBSITE VISITORS, LM OPT-INS)BUDGET: $30–$60/DAYAD SETS: 2–4CREATIVES: TEST TESTIMONIAL-BASED OR OBJECTION-HANDLING CONTENTOPTIMIZATION EVENT: LEAD OR SCHEDULECTA: BOOK CALL OR JOIN FREE TRAININGUSE: DELIVER TRUST ASSETS, FAQS, AND RE-QUALIFICATIONBOTTOM OF FUNNEL (BOF) ( MOF )CAMPAIGN NAME: {OFFER} – RETARGETING – BOOKED CALLTARGETING: VISITORS, LEAD FORM STARTERS, BOOKED BUT NO-SHOWBUDGET: $20–$50/DAYAD SETS: 3–5OPTIMIZATION EVENT: SCHEDULECTA: FINAL REMINDER / EXCLUSIVE OFFERUSE: RE-ENGAGE BOTTOM FUNNEL LEADS AND DRIVE URGENCYLET ME KNOW IF YOU WANT ME TO AUTO-INSERT THIS INTO YOUR CANVAS OR BUILD THE NEXT LESSON (AD SCRIPTING, CREATIVE DEVELOPMENT, OR RETARGETING CAMPAIGN SOP).LESSON 5: TRACKING & OPTIMIZATION INFRASTRUCTUREMETRICGOALCPM<$35CTR>1%CPLIGNORECPBC<$60CPQBC<$150ROASBREAK-EVEN BY WEEK 3TOOLS:GSHEET TEMPLATE (AUTOPOPULATED FROM GHL/ZAPIER)SLACK ALERTS (DEMO BOOKED, SPIKE ALERTS)VIDALYTICS FOR VSL DROP-OFF TRACKINGSAASLAUNCH SOFTWARE (HYROS-LEVEL ATTRIBUTION)LESSON 6: WEEKLY AD OPERATIONS CHECKLISTMONDAYCHECK CPQBCDUPLICATE 2 BEST ADS TO NEW HOOKSPAUSE ANYTHING BELOW 0.5% CTRWEDNESDAYUPLOAD NEW UGC/STATIC CREATIVE BATCHREFRESH RETARGETING AD SETS (10–14 DAY CYCLE)FRIDAYMONITOR SCALING FATIGUEPUSH BEST PERFORMING TOF ADS INTO MOF