Business Core

REPLACE SCATTERED EXECUTION WITH STRUCTURED DECISION-MAKING. YOU ARE NO LONGER GUESSING. THIS MODULE INSTALLS A GROWTH OPERATING SYSTEM BUILT SPECIFICALLY FOR SCALING A SAAS COMPANY — SO EVERY WEEK, YOU KNOW EXACTLY WHAT LEVERS TO PULL AND WHAT TO IGNORE. WHERE YOU ARE IN THE JOURNEY THIS IS WEEK 1 OF THE ACCELERATOR. THE GOAL RIGHT NOW IS NOT LEADS, NOT SALES — BUT CLARITY. BEFORE WE SCALE, WE FIX THE FOUNDATION. THIS MONTH, YOU’LL: DIAGNOSE WHAT’S TRULY BREAKING YOUR GROWTH FINALIZE YOUR OFFER LAUNCH YOUR CORE FUNNEL BEGIN BUILDING YOUR GROWTH ENGINE BY THE END OF THIS PHASE, YOU’LL HAVE A SCALABLE OFFER, GROWTH INFRASTRUCTURE, AND WEEKLY OPERATING CADENCE INSTALLED — SO THAT EVERYTHING WE TEST MOVING FORWARD HAS A SYSTEM BEHIND IT. LESSON 1: PHASES OF SAAS GROWTH — UNDERSTANDING WHERE YOU ARE MOST FOUNDERS MISDIAGNOSE THEIR STAGE — THEY THINK THEY’RE SCALING WHEN THEY’RE STILL STABILIZING. OR THEY THINK THEY HAVE A LEAD PROBLEM WHEN REALLY, IT’S A CONVERSION BOTTLENECK. IN THIS LESSON, WE’LL BREAK SAAS GROWTH INTO FIVE KEY PHASES: VALIDATION PHASE – $0–$5K MRR FOCUS: PROOF OF PROBLEM, EARLY USER TRACTION, FEEDBACK LOOPS TRACTION PHASE – $5K–$15K MRR FOCUS: OFFER CLARITY, TRIAL CONVERSION, LEAD FLOW CONSISTENCY CONTROLLED GROWTH – $15K–$40K MRR FOCUS: CHANNEL SCALING, SALES EFFICIENCY, REMOVING FOUNDER DEPENDENCY SYSTEMIZATION PHASE – $40K–$100K MRR FOCUS: SOPS, DELEGATION, TEAM + TOOL OPTIMIZATION SCALE PHASE – $100K+ MRR FOCUS: ORG BUILDING, OUTBOUND EXPANSION, CAC:LTV EFFICIENCY WE’LL HELP YOU PINPOINT EXACTLY WHERE YOU ARE — AND WHAT YOUR ACTUAL PRIORITIES NEED TO BE BASED ON THAT. LESSON 2: DIAGNOSING BOTTLENECKS — TRAFFIC, FUNNEL, OFFER, SALES THERE ARE ONLY A FEW REASONS SAAS COMPANIES GET STUCK. AND THEY ALMOST ALWAYS FALL UNDER THESE BUCKETS: TRAFFIC – NO PREDICTABLE WAY TO DRIVE ATTENTION FUNNEL – WEAK LANDING PAGE, UNCLEAR MESSAGE, NO VSL STRATEGY OFFER – NOT POSITIONED TO WIN, POOR ICP-PRODUCT ALIGNMENT SALES – INCONSISTENT DEMOS, POOR CLOSE RATE, ZERO FOLLOW-UP SYSTEM YOU’LL USE OUR GROWTH BOTTLENECK MAP TO ISOLATE THE SINGLE BIGGEST CONSTRAINT HOLDING YOU BACK. ONCE IT’S CLEAR, EVERYTHING ELSE BECOMES EASIER TO SOLVE. LESSON 3: EXECUTION > INFORMATION — AVOIDING ANALYSIS PARALYSIS FOUNDERS DON’T GET STUCK FROM LACK OF IDEAS — THEY GET STUCK FROM TOO MANY. THIS LESSON IS ABOUT CUTTING THE NOISE: WHAT NOT TO PAY ATTENTION TO RIGHT NOW HOW TO AUDIT ANY GROWTH TACTIC: WILL THIS MOVE DEMOS, TRIALS, OR REVENUE IN THE NEXT 14 DAYS? HOW TO STRUCTURE YOUR WEEK AROUND HIGH-OUTPUT WORK, NOT BUSY WORK THIS LETS YOU IGNORE 90% OF THE SAAS “ADVICE” ONLINE — AND FOCUS ONLY ON WHAT MOVES THE NEEDLE. LESSON 4: CREATING LEVERAGE AS A FOUNDER (DWY > DFY) IF YOU’RE DOING EVERYTHING YOURSELF, YOU’RE NOT RUNNING A BUSINESS — YOU’RE BURNING YOURSELF OUT. IN THIS LESSON: SHIFT FROM DOING EVERYTHING → BUILDING SYSTEMS IDENTIFY WHAT TO DELEGATE, DOCUMENT, OR REMOVE LEARN HOW TO LEAD ASYNC VIA FRAMEWORKS, NOT EFFORT GET CLEAR ON WHY FOUNDERS STUCK IN DFY CAN’T SCALE — AND HOW DWY UNLOCKS SPEED, MARGINS, AND FREEDOM LESSON 5: WEEKLY ACCOUNTABILITY TRACKER + SCORECARD YOU’LL INSTALL THE EXECUTION SYSTEM THAT TRACKS WHAT ACTUALLY MATTERS: WEEKLY DEMOS BOOKED TRIALS STARTED TRIAL-TO-PAID CONVERSION RATE CAC + CLOSE RATE BLOCKERS AND WINS