Preparing Direct Offer Ads

GOAL: LAUNCH HIGH-CONVERTING META ADS (FB/IG) TO DRIVE CONSISTENT, QUALIFIED TRAFFIC INTO YOUR DIRECT OFFER FUNNEL. ASSETS YOU’LL NEED PLEASE GATHER OR UPLOAD: 3 HEADLINE VARIANTS 2 PRIMARY TEXT 3 HOOKS PER ANGLE PER CAMPAIGN 1 BODY PER ANGLE PER CAMPAIGN FULLY EDITED CREATIVES OR STATIC IMAGE ADS TEST 1 OFFER PER CAMPAIGN CREATED MINIMUM ADSPEND REQUIRED OF $50/DAY USD LINK TO FUNNEL PAGE LINK TO PRIVACY POLICY ( TERMSFEED.COM ) SCHEDULING CONFIRMATION SCREENSHOTS ( THANK YOU PAGE ) 1. CAMPAIGN STRUCTURE OVERVIEW CAMPAIGN GOAL: LEADS (CONVERSION EVENT: SCHEDULE, LEAD, OR CUSTOM CONVERSION) FUNNEL ENTRY POINT: YOUR DIRECT OFFER FUNNEL LP (GHL) CAMPAIGN STRATEGY: WE USE A MULTI-ADSET STRUCTURE WITH VARIATIONS ACROSS COPY, CREATIVE, AND AUDIENCE TO ISOLATE WHAT SCALES. [INSERT SCREENSHOT PLACEHOLDER: ADS MANAGER CAMPAIGN STRUCTURE] 2. CAMPAIGN NAMING CONVENTIONS USE THIS TO STAY ORGANIZED AT SCALE: [FUNNELNAME]_[ANGLE]_[AUDIENCETYPE]_[VERSION] EXAMPLE: DOF_AI_DIRECTOWNERS_LAL10_V2 ASSET LABELS: CAMPAIGN: DIRECTOFFER_ACQUISITION_MAY24 AD SET: COLD_LAL_PAGE_7DAYENGAGED AD: HOOK1_TESTIMONIALVIDEO_V1 3. AUDIENCE & TARGETING OPTIONS THE PURPOSE OF THIS TRAINING IS TO HELP YOU CHOOSE WHAT TARGETING TO RUN, AND THE DIFFERENT OPTIONS IN THE ADSET LEVEL THE IDEA IS FOR YOU TO UNDERSTAND THE BASICS OF THESE TERMS IN ORDER TO UNDERSTAND WHY YOU’RE DOING WHAT YOU’RE DOING. BROAD: TARGETING EVERYONE ONLY PUTTING RESTRICTIONS ON LOCATION & AGE. THIS LETS FACEBOOK DO ALL THE WORK, AND DOES WHAT IT DOES BEST (MOST OFTEN THE BEST ADSET IN MY EXPERIENCE) INTEREST STACK: STACKING A BUNCH OF INTERESTS (20+) THAT YOUR AUDIENCE WOULD BE INTERESTED IN. THIS IS SIMILAR TO BROAD, LETS FACEBOOK DO A LOT OF THE WORK. LLA: LOOKALIKE AUDIENCE, MAKING A SIMILAR AUDIENCE TO THE ONES OF YOUR QUALIFIED AUDIENCE (100 QUALIFIED APPOINTMENTS OR $1,500 IN ADSPEND IN YOUR NICHE) USUALLY IS THE BEST PERFORMING ADSET ALONG WITH BROAD RETARGETING: TARGETING PEOPLE THAT HAVE SEEN YOUR AD, ENGAGED WITH YOUR PROFILE, ETC. (MAKE SURE TO TURN ADVANTAGE + OFF) THIS IS USED FOR THE FULL MARKETING CYCLE, BUILDING TRUST WITH YOUR AUDIENCE, BASICALLY IF THEY SAW THE AD AND ENGAGED IT MEANS THEY SHOWED SOME LEVEL OF INTEREST. (NEED TO SPEND $1,000 BEFORE RUNNING RETARGETING AS THERE IS NO ONE TO RETARGET) TESTING AUDIENCE POCKETS: HAVING 1 AUDIENCE TO TARGET, (TESLA MOTORS, SOLAR PANELS, MAKE IT A INTEREST) THIS HELPS ISOLATE THE AUDIENCE, TO FIND A POCKET IN FACEBOOK WHERE YOUR AUDIENCE IS, VERY GOOD TO FIND QUALIFIED LEADS. THIS IS VERY HIGH LEVEL, TO SEE DEEPER EXPLANATION IN THE ADS MANAGER WATCH FACEBOOK | COMPLETE CAMPAIGN BUILDOUT ESSENTIALLY, IF YOU’VE NEVER RAN ADS IN YOUR NICHE START WITH INTEREST & BROAD, IF YOU HAVE ENOUGH DATA FOR A LLA RUN THAT WITH BROAD. IF YOU’RE HAVING ISSUES WITH LEAD QUALITY GO TEST AUDIENCE POCKETS. 4. PIXEL + EVENTS SETUP USE GOHIGHLEVEL CUSTOM EVENTS OR META STANDARD EVENTS. HTTPS://WWW.LOOM.COM/SHARE/489D9BFED4C54E0D86A50EF19902EC8B?SID=79E06155-3CBD-40E3-9258-358129522764 CALENDAR BOOKED SCHEDULE (CUSTOM) TY PAGE VIEW COMPLETEREGISTRATION 5. BUDGET RECOMMENDATIONS CAMPAIGN TYPE BUDGET/DAY INTEREST STACK $25 PER ADSET BROAD STACK $25 PER ADSET WARM RETARGETING $10–15 START WITH AT LEAST 2–3 CREATIVES AND ROTATE 3 AD SETS PER CAMPAIGN. 6. DAILY OPTIMIZATION ROUTINE TRACK IN YOUR ADS SHEET: CPM CTR COST PER LEAD ( 95% OF THE TIME THIS DOESN’T MATTER IF LEAD QUALITY IS SOLID AND LOWER THAN THE COST PER ACQUIRED USER ) COST PER QUALIFIED APPOINTMENT ROAS (IF DIRECT PURCHASE FUNNEL) PAUSE/SCALE RULES: KILL CREATIVES WITH <0.75% CTR AFTER $50 SPENT SCALE AD SETS WITH BOOKINGS UNDER $75 7. ASSETS YOU’LL NEED PLEASE GATHER OR UPLOAD: 3 HEADLINE VARIANTS 2 PRIMARY TEXT 3 HOOKS PER ANGLE 1 BODY PER ANGLE AT LEAST 2 TYPES OF CREATIVES: 1 UGC, 1 STATIC FULL GHL FUNNEL LINK SCHEDULING CONFIRMATION SCREENSHOTS