DOF Video Scripting Framework

AD STRUCTURE (DIRECT RESPONSE) MAJOR PLATFORMS ARE PRIORITIZING "AVERAGE VIDEO WATCH TIME" IN THEIR ALGORITHMS TO MATCH TIKTOK'S SUCCESS. THIS MAKES YOUR VIDEO HOOK CRUCIAL, AS METRICS LIKE REACH, IMPRESSIONS, AND CPM DEPEND ON IT. WITH AVERAGE WATCH TIMES OF 1-3 SECONDS, A STRONG HOOK THAT HOLDS VIEWERS FOR OVER 4 SECONDS WILL GET YOUR CONTENT SEEN BY MORE PEOPLE AT A LOWER COST. CREATE HOOKS THAT ARE PROVOCATIVE AND POLARIZING TO INCREASE ENGAGEMENT AND KEEP VIEWERS WATCHING. AD FRAMEWORK: MARKET CALLOUT > SAAS FOUNDERS ABOVE $15K/MO HOOK ( 1 - 5 SECONDS ) BIG CLAIM BACK UP THE CLAIM WITH PROOF PROCESS CTA VIDEO SCRIPTING PHASE [ TARGET AUDIENCE + QUALIFIER] LISTEN UP! IF YOU’RE TIRED OF DEALING WITH [ PAIN POINT + AGITATE ] THEN I GOT SOMETHING CRAZY FOR YOU.. WE’LL GUARANTEE YOU AT MINIMUM [OFFER] COMPLETELY DONE FOR YOU USING THE [ UNIQUE MECHANISM] OR.. YOU. DON’T. PAY. YES, YOU READ THAT RIGHT. OR YOU DON’T PAY! SO IF SOMEONE WERE TO TELL ME THAT I’D SAY ‘WHERE IN THE HELL DO I SIGNUP?!’ AS LONG AS I KNEW #1 - THAT THIS WORKS #2 - HOW THIS WORKS SO IF YOU WANT TO SEE EXACTLY HOW THIS WORKS AND IF IT CAN WORK FOR YOU.. THEN DOWN BELOW CLICK ‘LEARN MORE’ BOOK IN A CALL AND LET’S TALK ABOUT IT! [ TARGET AUDIENCE + QUALIFIER] LISTEN UP! IF YOU’RE TIRED OF DEALING WITH [ PAIN POINT + AGITATE ] THEN I GOT SOMETHING CRAZY FOR YOU.. [CASE STUDY NAME + RESULT] YES! YOU HEARD THAT RIGHT [CASE STUDY RESULT] SO HERE’S MY OFFER FOR YOU… WE’LL GUARANTEE YOU AT MINIMUM [OFFER] COMPLETELY DONE FOR YOU OR.. YOU. DON’T. PAY. YES, YOU READ THAT RIGHT. OR YOU DON’T PAY! SO IF SOMEONE WERE TO TELL ME THAT I’D SAY ‘WHERE IN THE HELL DO I SIGN UP?!’ AS LONG AS I KNEW #1 - THAT THIS WORKS #2 - HOW THIS WORKS NOW, HOW CAN WE MAKE SUCH A BOLD PROMISE-DRIVEN OFFER LIKE THIS? IT’S SIMPLE, LOOK AT OUR TRACK RECORD: /// TRACK RECORD /// [INSERT AS MANY CASE STUDIES AS POSSIBLE] [WE NEED TO THROW UP THE SCREENSHOTS / TESTIMONIALS AS YOU SAY THEM] ...AND PLENTY MORE… NOT TO MENTION… WE ARE THE ONLY AGENCY WHO’S ACTUALLY DONE WHAT THEY’RE HELPING CLIENTS DO. NO OTHER COMPANY CAN SAY THAT.. NOT EVEN CLOSE NOW #2: IF YOU WANT MORE INFO ON HOW THIS ALL WORKS… THEN AGAIN.. IF YOU’RE HOME REMODELING BUSINESS OWNER ABOVE $50K/M WE’LL GUARANTEE YOU AT MINIMUM [OFFER] COMPLETELY DONE FOR YOU OR.. YOU. DON’T. PAY. IF IT SOUNDS INTERESTING THEN DOWN BELOW, CLICK ‘LEARN MORE’, BOOK IN A CALL, AND LET’S TALK ABOUT IT! [ TARGET AUDIENCE + QUALIFIER] LISTEN UP! THE OLD WAY OF [ DESIRED OUTCOME] IS DEAD IF YOU’RE TIRED OF DEALING WITH INEXPERIENCED OR OVERPRICED AGENCIES OR THE CONTINUOUS RISE IN YOUR ACQUISITION COST DUE TO THE EXTREMELY COMPETITIVE LANDSCAPE WE’RE NOW IN.. I GOT SOMETHING CRAZY FOR YOU.. SOMETHING YOU’VE NEVER HEARD BEFORE.. WE’VE CRACKED THE CODE ON A BRAND NEW WAY OF [DESIRED OUTCOME] WHILE STAYING EXTREMELY. PROFITABLE AND WITHOUT HAVING TO CHASE LEADS DOWN WHO CLEARLY DON’T WANT WHAT YOU HAVE.. IT’S CALLED… [UNIQUE MECHANISM] AND THE BEST PART? AFTER YEARS OF TESTING AND ITERATION WE’RE SO CONFIDENT WE’RE DOING SOMETHING CRAZY AT THE MOMENT… WE’LL GUARANTEE YOU [OFFER] OR… YOU. DON’T. PAY. YES YOU READ THAT RIGHT, OR YOU DON’T PAY! SO IF SOMEONE WERE TO TELL ME THAT I’D SAY ‘WHERE IN THE HECK DO I SIGN UP?!’ AS LONG AS I KNOW #1: THAT IT WORKS #2 HOW IT WORKS SO IF YOU WANT TO SEE HOW THIS WORKS AND IF IT CAN WORK FOR YOU.. THEN DOWN BELOW CLICK ‘LEARN MORE’ BOOK IN A CALL AND LET’S TALK ABOUT IT! THE HOOK: OBJECTIVE: GRAB THE VIEWER'S ATTENTION WITHIN THE FIRST 3-5 SECONDS. START WITH A QUESTION OR A BOLD PROVOCATIVE STATEMENT THAT ADDRESSES THE VIEWER'S NEEDS OR INTERESTS. EXAMPLE: "IF YOU'VE BEEN WANTING TO RUN FACEBOOK VIDEO ADS BUT JUST CAN'T FIGURE OUT THE MOST IMPORTANT PART, THIS VIDEO WILL HELP." INTRODUCTION: OBJECTIVE: INTRODUCE YOURSELF AND ESTABLISH CREDIBILITY QUICKLY. CONTENT: BRIEFLY STATE YOUR NAME, TITLE, AND A RELEVANT ACHIEVEMENT. EXAMPLE: "HI, I'M [NAME], A DIGITAL MARKETING EXPERT WITH OVER 10 YEARS OF EXPERIENCE HELPING BUSINESSES GROW ONLINE." PRESENT THE PROBLEM: OBJECTIVE: HIGHLIGHT THE PROBLEM YOUR AUDIENCE FACES AND AGITATE IT TO EMPHASIZE ITS IMPACT. CONTENT: DESCRIBE THE PROBLEM IN DETAIL, USING RELATABLE SCENARIOS AND EMOTIONAL TRIGGERS. EXAMPLE: "MANY BUSINESSES STRUGGLE WITH CREATING HIGH-CONVERTING FACEBOOK VIDEO ADS BECAUSE THEY DON'T KNOW WHAT TO SAY OR HOW TO SAY IT." OFFER THE SOLUTION: OBJECTIVE: PRESENT YOUR PRODUCT, SERVICE, OR ADVICE AS THE SOLUTION TO THE PROBLEM. CONTENT: EXPLAIN HOW YOUR SOLUTION ADDRESSES THE PROBLEM, FOCUSING ON BENEFITS AND VALUE. EXAMPLE: "IN THIS VIDEO, I'M GOING TO SHARE MY PROVEN FOUR-PART FACEBOOK VIDEO AD SCRIPT AND FORMULA TO MAKE CREATING HIGH-CONVERTING ADS EASIER THAN EVER BEFORE." CALL TO ACTION (CTA): OBJECTIVE: CLEARLY INSTRUCT THE VIEWER ON WHAT TO DO NEXT. CONTENT: PROVIDE A SINGLE, SPECIFIC ACTION STEP AND WHAT THEY CAN EXPECT. EXAMPLE: "CLICK THE LINK BELOW TO DOWNLOAD THE FREE SCRIPT TEMPLATE AND START CREATING YOUR OWN HIGH-CONVERTING FACEBOOK VIDEO ADS TODAY." VIDEO HOOK EXAMPLES FOR INCREASING AVG WATCH TIME ADD MARKET CALLOUTS SOME EXAMPLES OF VIRAL HOOKS ARE BELOW: TO KNOW ABOUT [Y] DO NOT BUY [INSERT THING] WITHOUT ASKING THIS ONE QUESTION…5-1-30 METHOD “I’M LOOKING FOR 5 [TARGET AUDIENCE] WHO WANT [OFFER] IN [TIMEFRAME]” HERE’S EXACTLY HOW YOU CAN STEAL OUR BLUEPRINT FOR [INSERT OFFER] THE TOP 3 MYTHS THAT [TARGET AUDIENCE] BELIEVE KEEPING THEM FROM [DESIRED RESULT] THE TOP 3 MISTAKES THAT [TARGET AUDIENCE] BELIEVE KEEPING THEM FROM [DESIRED RESULT] [INSERT INDUSTRY] IS FACING [INSERT INDUSTRY PROBLEM / BOTTLENECK] BUT OUR [INSERT UNIQUE MECHANISM] SOLVES THIS CONSTRAINT BY… I WISH, SOMEONE TOLD ME SOONER THAT.... [ INSERT THING] HERE'S HOW I SPEND [INSERT THING] TO [BLANK] DID YOU KNOW YOUR [DESIRED OUTCOME] DOESN'T [INSERT THING] AS LONG AS YOU THINK? THIS IS THE ONLY WAY, YOU SHOULD BE [INSERT ACTION] IF YOU'VE EVER [LIFE EVENT] YOU PROBABLY ASKED YOURSELF [INSERT THING] CAN WE ADMIT THAT [X] IS THE [ADJECTIVE] OF ALL TIME? DOES IT NOT FEEL LIKE [BIG BRAND/CELEBRITY] IS HIDING [X] FROM US? THIS [THING] MIGHT GET ME INTO TROUBLE.. WHAT IS THE ONE THING THAT EVERY [GROUP 1] [GROUP 2] [GROUP 3] HAS IN COMMON? POV YOU’RE AN [X] MAKING [IMPRESSIVE THING] WITH JUST [Y] IF YOU WANNA [ACTION] LIKE [FAMOUS PERSON/DESIRED GROUP] YOU NEED THIS [INDUSTRY/OFFER] METHOD FEELS ILLEGAL TO KNOW… 🤖 AI PROMPT 🤖 🤖AI PROMPT 1: PRE-PROMPT | TRAINING THE AI HEY I'M {NAME} AND I WANT TO CREATE STRONG MARKETING MESSAGING FOR MY BUSINESS USING DATA I'VE COLLECTED FROM MY AUDIENCE. BEFORE WE START, I WANT TO GIVE YOU THAT DATA AND I WANT YOU TO TRAIN YOURSELF ON IT. I’LL GIVE YOU DATA ON MY AUDIENCE’S… INDUSTRY BOTTLENECKS, PROBLEMS, STATISTICS AUDIENCE CURRENT SITUATION AUDIENCE DESIRED SITUATION MY OFFER MY UNIQUE SELLING PROPOSITION THE BRIDGE BETWEEN MY AUDIENCES’ CURRENT SITUATION AND DESIRED SITUATION THE OVERALL TRANSFORMATION OF MY CONSULTING PRODUCT TRANSFORMATION PROOF OF MY CONSULTING PRODUCT KEY FEATURES AND BENEFITS OF MY CONSULTING PRODUCT ONCE YOU RECEIVE THE DATA AND TRAIN YOURSELF ON IT, SAY "OK I HAVE THE DATA, WHAT’S NEXT?" SOUNDS GOOD? 🤖CHAT GPT PROMPT 2: INSERT YOUR DATA BUSINESS OVERVIEW: [INSERT YOUR BUSINESS, INDUSTRY, OFFER, UNIQUE MECHANISM, UNIQUE SELLING PROPOSITION] TARGET AUDIENCE: [INSERT YOUR TARGET AUDIENCE] PAIN POINTS/DESIRES: PAIN POINTS: [INSERT YOUR PAIN POINTS LIST, INDUSTRY STATISTICS] DESIRES: [INSERT YOUR DESIRES LIST] DREAM OUTCOME: [INSERT YOUR DESIRES LIST] INCREASE PERCEIVED LIKELIHOOD OF ACHIEVEMENT: ENSURE CUSTOMERS BELIEVE THEY CAN SUCCEED WITH OUR OFFER, GAINING CONFIDENCE AND RELIABILITY. THE PROSPECT MUST FEEL LIKE WE CAN MOVE THEM AWAY FROM THEIR CURRENT PAIN AND MOVE THEM TOWARDS THEIR DESIRED OUTCOME DECREASE TIME TO VALUE: HELP CLIENTS ELIMINATE FEAR BY DECREASING THE PERCEIVED AMOUNT OF TIME IT WILL TAKE THEM TO ACHIEVE THAT DESIRED OUTCOME AND SEE QUICK RESULTS AND IMPROVEMENTS. DECREASE EFFORT AND SACRIFICE: MAKE OUR OFFER SEEM MORE COMPELLING BY DECREASING THE PERCEIVED EFFORT AND SACRIFICE NEEDED TO REACH THEIR DESIRED OUTCOME. USE THIS INFORMATION TO GENERATE ENGAGING AND STRATEGIC HOOKS AND HEADLINES. ONCE YOU RECEIVE THE DATA AND TRAIN YOURSELF ON IT, SAY "OK I HAVE THE DATA, WHAT’S NEXT?" SOUND GOOD? 🤖AI PROMPT 3: GENERATE YOUR STATIC IMAGE COPY GREAT. NOW CREATE 10-20 COMPELLING HEADLINES FOR STATIC IMAGES BY SPLIT TESTING DIFFERENT VARIANTS. THESE SHOULD MIRROR THE VIDEO HOOK STYLE—CLEAR, DIRECT, INFORMATIVE, AND AUTHENTIC. USE ALL PREVIOUS DATA YOU TRAINED YOURSELF ON IN THIS THREAD. THE GOAL IS TO ENTER THE CONVERSATION OUR PROSPECT IS ALREADY HAVING IN THEIR HEADS, TO HAVE MESSAGING THAT SPEAKS DIRECTLY TO OUR AVATAR AND GENERATE STRONG ENGAGEMENT WHILE MAINTAINING CLARITY. WRITE THEM IN THE STYLE OF ALEX HORMOZI AND RUSSELL BRUNSON, PROVIDING UNIQUE HEADLINES THAT ARE CONCISE AND DIRECTLY APPEAL TO THE AUDIENCE'S NEEDS. IF YOU NEED MORE CONTEXT ABOUT THE INDUSTRY, TARGET AUDIENCE, TONE, OR GOALS, PLEASE ASK CLARIFYING QUESTIONS BEFORE GENERATING HOOKS AND HEADLINES." 🤖AI PROMPT 4: GENERATE YOUR VIDEO HOOK COPY VIDEO HOOK SCRIPTS GENERATE 10-20 VIRAL VIDEO HOOK SCRIPTS, ENSURING THEY'RE CLEAR, DIRECT, AND INFORMATIVE. THEY SHOULD BE WRITTEN IN THE STYLE OF ALEX HORMOZI AND RUSSELL BRUNSON, BALANCING AUTHENTICITY WITH A SIMPLIFIED, YET IMPACTFUL MESSAGE. AVOID GENERIC, OVERLY SCRIPTED COPY, AND AIM FOR HOOKS THAT QUICKLY CAPTIVATE THE AUDIENCE AND ENCOURAGE ENGAGEMENT. TAILOR THE HOOKS TO [INSERT INDUSTRY, WEBSITE, SERVICES]. CREATING YOUR HEADLINES & PRIMARY TEXTS CTAS COPY & HEADLINE CREATION COPY IS THE LEAST IMPORTANT THING IN YOUR AD, AND HEADLINE IS THE SECOND LEAST, CREATIVE IS THE MOST IMPORTANT, IT TAKES UP THE MOST REAL ESTATE. NOW, I’M NOT SHOWING YOU THIS TO SAY THIS IS A GOOD PIECE OF COPY & HEADLINE, I ACTUALLY DON’T THINK IT IS BUT ESSENTIALLY THIS IS WHERE THEY’RE LOCATED. HEADLINES: HAVE IT BE YOUR IRRESISTIBLE OFFER, WORDED A FEW DIFFERENT WAYS. THAT’S LITERALLY MY ONLY SUGGESTION. 30 INSTALLS OR YOU DON’T PAY COPY: THE FIRST LINE OF THE COPY IS THE ONLY THING THAT MATTERS -> THE ONLY THING PEOPLE SEE (MOST DON’T EXPAND IT) SO INCLUDE YOUR CALLOUT + QUALIFICATION (ESTABLISHED SOLAR BIZ OWNERS) AND YOUR OFFER. 👷 SOLAR COMPANIES OVER $10K/MO 🛑 ✅ 30 INSTALLS GUARANTEED ✅ FINDING INSPIRATION FOR YOUR COPY & HEADLINES - HTTPS://WWW.FACEBOOK.COM/ADS/LIBRARY/?ACTIVE_STATUS=ALL&AD_TYPE=ALL&COUNTRY=US&SORT_DATA[DIRECTION]=DESC&SORT_DATA[MODE]=RELEVANCY_MONTHLY_GROUPED&MEDIA_TYPE=ALL 2 PRIMARY TEXT: PERSONALIZED BASED UPON THE COMPANY ( REQUEST HELP FROM SLACK IF NEEDED ) EXAMPLES OF WINNING PRIMARY TEXT: TECH FOUNDERS PRIMARY TEXT PRIMARY TEXT 3 VARIATIONS 3 HEADLINES: {{ V1 OFFER STATEMENT}} {{ V2 OFFER STATEMENT}} {{ V3 OFFER STATEMENT}} CTA: ALWAYS USE THE “LEARN MORE” CALL TO ACTION BEST PERFORMING OUT OF $500,000 IN ADSPEND FROM OUR TESTING AND ITERATION.